MAR | 2022
White Dog Yoga
Yoga studio & Smoothie bar
White dog yoga: We began working on the White Dog Yoga project right from its conception. With a space featuring concrete walls and a name already in place, the owner’s only request for the logo was to incorporate a dog. The rest was left to our creative ideas!
White Dog Yoga is a yoga studio and smoothie bar inspired by Balinese aesthetics. To capture the essence of Bali, we delved into its culture and visual aesthetics. Based on our findings, we identified several key elements: abundant use of green, symbolizing the island’s palm trees and tropical foliage, a minimalist and predominantly white color scheme, and natural clay tones reminiscent of pottery and vessels.
Naming | Brand Platform | Visual identity | Communication
White Dog Yoga is a yoga studio and smoothie bar inspired by Balinese aesthetics. To capture the essence of Bali, we delved into its culture and visual aesthetics. Based on our findings, we identified several key elements: abundant use of green, symbolizing the island’s palm trees and tropical foliage, a minimalist and predominantly white color scheme, and natural clay tones reminiscent of pottery and vessels.
Naming | Brand Platform | Visual identity | Communication
As a result, the White Dog logo features a black and white color scheme. Business cards and membership passes adopt a spacious layout with a clean white backdrop, elegantly showcasing the logo.
For the social media branding, we incorporate clay hues, olive tones, and muted greens. We blend the color palette with yoga-inspired elements.
For the social media branding, we incorporate clay hues, olive tones, and muted greens. We blend the color palette with yoga-inspired elements.
In terms of brand consciousness, we carefully selected a color palette for the yoga instructors' clothing, designed the studio’s interior elements, and assisted in choosing suppliers for the pottery, ensuring every aspect harmoniously reflected the studio’s story.
In terms of brand consciousness, we carefully selected a color palette for the yoga instructors' clothing, designed the studio’s interior elements, and assisted in choosing suppliers for the pottery, ensuring every aspect harmoniously reflected the studio’s story.
Moreover, our graphic design illustrator at FWDGROUP, Anastasia Popova, created stunning wall illustrations for the studio, featuring green banana and tropical leaves in the Balinese aesthetic.
All photoshoots and advertising layouts were supervised by the FWDGROUP team. Under our careful guidance and strict instructions, photographers created captivating content for social media promotion.
Moreover, our graphic design illustrator at FWDGROUP, Anastasia Popova, created stunning wall illustrations for the studio, featuring green banana and tropical leaves in the Balinese aesthetic.
All photoshoots and advertising layouts were supervised by the FWDGROUP team. Under our careful guidance and strict instructions, photographers created captivating content for social media promotion.
In collaboration with the White Dog Studio, we developed a large, beautiful, and functional website. Its standout feature is the blog section. Drawing from our extensive experience in social media marketing, we understand the importance of content dissemination across platforms. Therefore, we proposed the concept of a blog to empower the studio owner to have control over their online presence. In case of any issues with social media accounts, the blog serves as a reliable source of studio clients.
The marketing expert at FWDGROUP devised a yoga studio promotion strategy, launching advertising campaigns that we also designed.
We continue our collaboration with the yoga studio, providing leaflets, posters, social media content, presentations, outdoor advertising, and all necessary marketing materials for the project's successful operation.
The marketing expert at FWDGROUP devised a yoga studio promotion strategy, launching advertising campaigns that we also designed.
We continue our collaboration with the yoga studio, providing leaflets, posters, social media content, presentations, outdoor advertising, and all necessary marketing materials for the project's successful operation.
